• chicandcultural

Here's Why You Should Use A Mood Board To Develop Your Personal Style.

Updated: 3 days ago

Uninspired by your wardrobe? Want to transform your sense of style but don't know where to start? If you resonated with either one of these questions, then this blog post is for you.

Join me as I explain why a curated mood board is just what you need to take your personal style to the next level. I will also explain an easy way you can make one!


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The Beginning of your personal style journey.


Developing your personal style should not be an arduous process.


Instead, it should inspire you and make you feel excited about building the wardrobe of your dreams.

This article is for women who want to develop their personal style and don't know where to start.


You might feel uninspired by your current look, desire to step outside of your comfort zone, or even want to curate a capsule wardrobe that'll be enjoyed for many years to come.

This is why I recommend creating fashion mood boards for your own reference. It is a powerful tool that'll help you refine your tastes and allow you to experiment with different looks before you make a new purchase. At the end of the day, it becomes a visual representation of you!


Without further ado, here is an easy-to-follow guide on how to create one.


Mind Mapping your Current Personal Style.


Before you begin making a mood board, I recommend taking a good, hard look at what you already own. This means going through your whole wardrobe and briefly examining each piece. You'll want to identity the common features throughout.

A great way to do this is by creating a mini chart, mind map, or word document. Here, you can write down your findings.


I recommend splitting your page into two sections.

  1. My style right now.

  2. My style ideal.

In the first section, write down any any adjectives or nouns that summarise your current wardrobe. Think about these questions as you do it: What colours do you see the most? Are the silhouettes soft or sharp? Are there any recurring themes throughout your wardrobe?

When you're done, move onto the next section and start to think about your current tastes. What colours, textures, prints, or styles have you been gravitating towards recently? Now, write down any adjectives or nouns that represent what you’d want your new style to look like.


Compare both lists when you are finished. You’ll want to see if there are any common threads between them. Maybe there are certain aspects from the 1st list you still want to wear today. Maybe you want to transform your current style into everything from the 2nd list. Either way is fine!

Make sure to highlight the words you are drawn to the most before you start your mood board. This is vital as it’ll help you narrow down what you like.


The next step is where the fun begins!

Making Your Fashion Mood board.

There are two main ways you can make a mood board:

  1. Digitally - by using websites like Pinterest or creating digital collages using software like Photoshop.

  2. Physically - by collecting physical materials like magazines, photos, or printed images to cut, stick, and glue onto your canvas of choice.

I personally use Pinterest for my mood boards. It doesn’t take much time to set up, is simple to use, and has an array of striking visuals at your disposal. However, if you want an in-depth explanation on how to create a physical mood board, I highly recommend this article by Anuschka Rees.


Categorising your mood board is important as you need to pinpoint what exactly you’re looking for. Try out one of these themes if you’re not sure what to focus on.

  • Colour - This might mean a single colour in different shades, colour combinations, or a specific colour palette.

  • Silhouette - Different shapes and lines. Could be flowing, geometric, avant-garde or classic.

  • Textiles - Fabrics and prints you like. Possible examples include woven, synthetic, or intricate.

  • Concepts - You can even base your mood board around an entire style. It could be elegant, boho, gothic, e-girl; whatever you are into!

Once you have chosen your theme, it is time to start creating.


Use the notes you took in the previous task to guide you. You can search for certain keywords you wrote down or find Pinterest boards that encapsulate your style ideals. You've got the right words, you just need to express it visually.


I love creating conceptual mood boards. This is an example from my chicandcultural Pinterest account. In the bio I've used the space to briefly describe the theme of my entire board. It helped me stay focused when I was searching for images so I wouldn't stray from the theme.


You’ll want your mood board to be as visually stimulating as possible. So, when you are scouring for images, add more than just fashion photos. Include anything that inspires you but still fits the theme. This could be images of flowers, film and TV stills, stunning photography, or anything that gets your creative juices flowing.


To flesh out your mood board even more, work out who your style icons are. They don't have to be celebrities. It could be an influencer whose feed you really love, a work colleague who always looks put together, or even someone you passed by on the street a few days ago. You can then add visuals inspired by the style of those you admire.

My last tip is something I stand by: Only add visuals you truly love. Since you’ll be referring to your mood board more than once, you’ll want to feel inspired each time you look back at it. Don't stand for anything less.


Leave your Mood Board for a Few Days...


After a few days have passed, flick through your mood board again with a refreshed mind. You might notice visuals that don’t quite fit with the other images. Cull those. You also might find photos that you aren't as enthusiastic about as you were before. Cull those too.


By fine tuning your mood board, it will be much easier to know what to buy when you're curating your dream wardrobe.


Quick tip: Pinterest allows you to rearrange your boards! This is a great way to organise your photos in an aesthetically pleasing way. The tool is located at the top right of your board on the desktop version.

Hooray! You have your fashion mood board.

As a result of this mini project, you should have a clear idea of what you love and have the ability to identify the clothing that best expresses your individuality.


You can refer back to your mood board whenever you are looking for new clothes!


Keep in mind that this process will take time. You cannot develop your personal style overnight, so view it as a long-term goal. Not everyone has the time or money to throw out their old clothing and replace it all with a completely new wardrobe (And this isn’t sustainable either!) Buy less, but buy better.


But most importantly...

Have fun with it!


Thank you for reading.


I hope that this blog post if useful.


There aren't many style guides on chicandcultural, so I aim to post one every four weeks. (with other categories in rotation).


The next article will be a fashion think piece on the future of high fashion runways.


Make sure to subscribe to be the first person there when it drops.


Until next time,

Holly! @chicandcultural xoxo















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