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Important Fashion Moments From Each Year of the Decade: Part one. (2010-2015)

The 2010s in fashion has been a hectic one. It's time to take a look back at some of the most memorable and groundbreaking style moments from the past decade.

The General Trends of the decade.

Athleisure boomed in the form of chunky trainers and bicycle shorts. Wandering around town in neon workout gear is no longer seen as sloppy or unfashionable. Just look at street style images of the Hadids and the Jenners wearing hoodies or body-hugging leggings. If anyone tells you that leggings are not trousers, now is the time prove them wrong!

Gender neutral clothing hit the mainstream. Stars like Ezra Miller and Billy Porter defied the norms of traditional masculinity and femininity by wearing gender neutral pieces at red carpet events, whilst brands like Gucci and JW Anderson released genderless or unisex collections.

Sustainability was the biggest concern in the fashion industry. With worldwide protests on anxieties over climate change - most particularly the Extinction Rebellion protests at this year's London Fashion Week - the entire industry was under scrutiny. Brands like Burberry and Ralph Lauren banned the use of animal products in their collections, whilst Stella McCartney's mission statement was dedicated to producing clothing using environmentally friendly materials.

2010.

Alexander McQueen Passes Away.

2010 began on a sombre note with the death of Alexander McQueen in February. The controversial designer was known for pushing the boundaries of fashion and, by doing so, provoking audiences with nightmarish visions of violence or unfettered sexuality. His infamous 'Highland Rape' runway from 1995 was a defining collection from his early career. Models walked in ripped and revealing garments; a physical representation of England's control over Scotland throughout history. He possessed a dark, dramatic, and experimental approach to fashion that cannot be easily forgotten.

After McQueen's passing, his last-ever collection was showcased at Paris Fashion Week on the 9th of March. It was a beautiful collection of angelic proportions, referencing the sacred imagery of Byzantine art and the majestic glow of the afterlife. A fitting collection to mark the end of an extraordinary designer.


When Gaga was Absolutely Gaga!

The early 2010s mark the high point of Lady Gaga's eccentric sense of style. When she attended the 2010 MTV Video Music Awards in a dress made entirely from meat, no one could stop talking about the outrageous display. I've already mentioned the notorious garment in a previous post on shocking celebrity outfits, but it's just too important not to talk about again.

Another highlight was this intergalactic number she wore to the Grammys. The custom-made Armani Prive dress had a revealing high-low hemline and metallic spirals which orbited around the fabric. You might also remember Gaga's penchant for wearing backless high heels. She wore a glittery pair to match the look for the red-carpet event.


2011.

The Royal Wedding of Prince William and Catherine Middleton: The Dress of Dreams.

For her big day on April 29th, the Duchess of Cambridge graced the nation when she arrived at Westminster Abbey in an Alexander McQueen wedding dress. The incredible gown was handcrafted with care - its delicate lace constructed by members from the Royal School of Needlework. With her poise and 'English rose' image, Kate was a vision in white. From that day onward, her style of wedding dress became a sought out look for many future brides around the UK.

Who could forget the peculiar outfits worn by Princess Eugenie and Princess Beatrice at the royal wedding? Their hats caused quite the stir on social media. A barrage of memes were created which compared Beatrice's nude bow hat to a toilet seat, a large pretzel, and even a spaghetti monster! Not quite the look hat designer Philip Treacy was going for when he put together the piece...


The Season One Premiere of Game of Thrones : Bringing the Fire Back to Period Costume Design.

The TV Show sensation Game of Thrones first aired in April 2011. To bring the diverse range of book characters to life, the show's costume design had to be executed well. It was Michele Clapton who took on this difficult role as lead costume designer. She presented the resilience of the Starks through long and enveloping capes suited for Winterfell's cold climate, and pinpointed the beginning of Daenerys Targaryen's journey through delicate, flowing gowns and an earthy colour palette. Fantasy period costumes were taken to the next level.


Nicki Minaj's Confusing and Cartoon-y Ensemble at the 2011 VMAs.

All eyes were on Nicki Minaj at the 2011 VMAs - but not for the right reasons. I'm not sure where to begin when it comes to this Harajuku-punk hybrid look. The candy coloured wig paired with the geometric, ultra-mini dress - and that poofy tutu underneath - made for an interesting contrast.


2012.

Angelina Jolie and Her Unavoidable leg at the 2012 Oscars.

A singular leg doesn't exactly sound like the most shocking thing in the world, but at the 2012 Oscars, Angelina Jolie's leg sent tremors down the red carpet. In a long, black Versace gown, Jolie put the garment's skirt slit to good use by choosing to stick out her leg at every opportunity. Her determination to show off the prominent limb became the target of internet memes. It even led to the creation of a humorous Twitter account named 'Angie's Right Leg,' amassing 12,000 followers in just a few hours. Despite the online mockery she received, it's near impossible to criticise Jolie's self-confidence. May we all have a good leg day.


The Stand-out Comme des Garçons Autumn 2012 Ready-to-Wear Collection.

On March 3rd, Rei Kawakubo presented a perplexing autumn ready-to-wear collection at Paris Fashion Week. There was no music to complement the runway. Only the sounds of clicking cameras and clomping, model steps could be heard. At an initial glance, these avant-garde garments have a flat appearance. The immaculate edges of the dresses making the models look like walking paper dolls. However, a sense of volume is added through solid blocks of colour mixed with the wide, Alienesque silhouettes.


Lady Gaga Looks Like She's From Another World at the FAME Perfume Launch.

When Gaga opts for a bizarre look, she really goes for it. To celebrate the launch of her perfume FAME, the star arrived at the New York Macy's department store in a black carriage, stepping out in a glorious ensemble from the experimental dutch designer Iris Van Herpen. The latex drenched garment was truly from another dimension.


2013.

The Consequences of Fast Fashion: The Rana Plaza Garment Factory in Bangladesh Collapses.

Every now and then, a major event takes the world by surprise and opens our eyes to some important truths. When the Rana Plaza garment factory collapsed on April 24th, over 1000 sweatshop workers lost their lives in the disaster. Large companies like Matalan, Benetton, and Cato Fashions were just a few of the fashion brands which had production lines in the building.

The tragedy brought our attention to the dire consequences of the fast fashion industry. We could no longer ignore the unstable working environments found in many sweatshops worldwide and the danger it posed to human life.


Jennifer Lawrence takes a Stylish Fall at the 2013 Oscars.

Jennifer's Lawrence's reputation as everyone's favourite relatable celebrity was cemented at the 2013 Oscars on February 24th. When she ascended the stairs to collect the best actress award for her Silver Linings Playbook role, the hem of her voluminous Christian Dior gown proved to be an obstacle. Lawrence ended up tripping over as she ascended the stairs. However, the tumble was more endearing than embarrassing. Despite being a celebrity who has access to a haute-couture gown, she is still a human prone to mistakes. It only made us love her even more.


Celebrities Fail the Theme at the 2013 Met Gala: 'Punk: Chaos to Couture.'

The 2013 theme of the annual MET Gala was Punk: Chaos to Couture. With a theme like that, you'd expect some looks of utter anarchy. Yet, a lot of celebrities missed the mark with this one. Instead of ripped and patched jackets, crazed Mohawks, or safety pin piercings, many celebrities arrived in some rather safe options. Kim Kardashian's body-hugging Givenchy by Riccardo Tisci dress was one of the more confusing choices of the night. A few celebrities, like Madonna in her tartan two piece, tried to keep to the theme. Overall, one of the most disappointing MET Galas.


2014.

Lupita Nyong'o is a Shining Star at the 2014 Oscars.

On February 24th, Lupita Nyong'o was the belle of the ball at the 86th Academy Awards. For her debut role in 12 Years a Slave, Nyong'o managed to win the best supporting actress award. She collected the Oscar in a showstopper of a gown: a pale blue maxi from Prada. Her beauty, grace, and heartfelt acceptance speech captured all our hearts.

"No matter where you're from, your dreams are valid."


Rihanna Works the See Through Dress at CFDA Fashion Awards.

Rihanna is well known for taking a daring garment and making it work. The bedazzled, sheer dress she wore at the CFDA fashion awards was no exception. On June 2014, Rihanna's Adam Selman gown marked an emergence of the naked dress trend. From the glittery hair turban and 1920s party makeup to the faux fur stole, the singer somehow made a very revealing dress look classy. It is no wonder that she collected a style icon award the same night. With Rihanna's charisma, we all know she could get away with wearing a bin bag too...


Jeremy Scott's Trashy Goodness at the Moschino Autumn 2014 Ready-to-Wear Collection.

Can tacky logos and garish colour schemes be high fashion too? Of course they can. Jeremy Scott proved this with the fun and playfulness of his 2014 autumn ready-to-wear collection. At Milan Fashion Week on February 20th, Scott's debut runway was a celebration of everything lowbrow and consumerist. The corporate jackets and skirts of adulthood were merged with the childish colours of the McDonalds logo, whilst cheeky Spongebob faces appeared on athleisure looks. It is a big reminder that fashion should not always be taken too seriously.


2015.

Alessandro Michele Becomes the New Gucci Creative Director.

Alessandro Michele took over from Frida Giannini and became the new creative director of Gucci in Janurary. From the very beginning, Michele showcased a highly imaginative and idiosyncratic approach to the brand's new look. He mixed maximalist prints - florals especially - with quirky, retro silhouettes and layered, geek chic ensembles.


Rihanna Owns the Red Carpet at the 2015 Met Gala.

The Met Gala theme for 2015 was China: Through the Looking Glass. A brilliant opportunity to showcase the very best of Chinese fashion design. When Rihanna arrived at the event on May 4th, the whole world was blown away by her outfit. She appeared in a magnificent yellow cape. It featured a luxurious train covered in a baroque print and decorated with a faux fur trim. The Chinese couture designer Guo Pei is the one to thank for this remarkable piece. The cape and its 16ft train took two years to complete. To this day, the garment is still a sight to behold.


The remaining years - 2016 to 2019 - will be out next Tuesday! <3

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